Ethical Shopping Is Embraced In Asia Pacific

Shopping with a conscience is taking off in the Asia/Pacific, with over six in ten respondents buying items that are either based on fair trade principles or are environmentally friendly. An overwhelming response with more than 80% of Thai, Malaysian and Chinese respondents bought items that are based on fair trade principles.

The latest survey from MasterCard Worldwide also shows how 60% of the respondents in Asia/Pacific purchased certain items because a percentage of the sale is donated to a good cause. The survey was conducted via online interviews in the fourth quarter of 2009 and involved 3,500 consumers from 13 markets1 across Asia/Pacific and Africa. The survey and its accompanying reports do not represent MasterCard financial performance.