Malaysia A Promising Mecca For Contact Centres In Asia Pacific

Interactive Intelligence Inc. (ININ) says Malaysia is on track to become the mecca of contact centres in the Asia Pacific region with a current market size of RM94 million.

Last year, Malaysia's contact centre market contributed 13-15 per cent to the Asia Pacific Actuation Centres (APAC) market, making it one of the leading country contributor and important growth country of focus, ININ regional general manager for Asia, Simon Lee said.

The country's call centre market is also expected to grow 20-30 per cent this year compared with a 17 per cent growth last year, with contact centres' total number of seats this year anticipated to reach 32,470.